Built by Ecommerce People for the AI Search Era
MicroCommerce helps ecommerce brands understand what shoppers ask, improve where AI discovers and recommends their products, and turn AI visibility into measurable traffic, conversions and revenue.
Our Purpose
We Knew Ecommerce Needed This
Ken, Kristi and Huw were having a great time building AI-powered B2B solutions for software companies and exploring everything conversational AI could do. But Ken, who has spent his career building ecommerce technology, could not stop thinking about what it meant for retailers: shoppers were beginning to ask AI what to buy, and most brands had no clear way to influence, or even measure those recommendations.
Ecommerce is simply in Ken’s DNA, so the team turned its AI expertise toward helping retailers become the trusted answer. MicroCommerce was built to connect shopper intent, competitive intelligence, product and content optimization, and revenue measurement in one ecommerce-focused platform.
Help Great Products Become the AI Answer
We believe AI product discovery should make shopping more useful—not more confusing. Our mission is to help brands communicate their real value, give AI platforms trusted information and connect shoppers with products that genuinely fit their needs.
The Values Behind Our Work
Our values shape how we build technology, work with customers and deliver measurable results.
AI Innovation First
We build with purpose, using AI to solve meaningful problems for retailers and their customers.
Clear Over Complex
From our platform to our partnerships, we believe sophisticated technology should be easy to understand, use and trust.
Own the Outcome
We move with accountability and urgency, taking responsibility for delivering results that create measurable impact.
Ken Burke
CEO and Founder
Ken is a longtime software entrepreneur and ecommerce leader who has spent his career building technology that helps retailers grow. He founded MicroCommerce to help brands navigate the shift from traditional search to AI-powered product discovery.
Huw Roberts
CTO
Huw is an experienced technology and ecommerce leader who turns complex AI capabilities into scalable, practical solutions. He leads the development of the MicroCommerce platform and its integrations with retailers’ existing systems.
Kristi Burton
CRO
Kristi is an ecommerce and revenue leader focused on turning emerging technology into clear customer and business value. She leads MicroCommerce’s go-to-market strategy, customer partnerships and growth.